How TPM metrics stack up against newspapers.
Two top sites for political junkies, FiveThirtyEight and Talking Points Memo, have announced their October stats, and they’re astounding. To put them in context, I’m inserting them into E&P’s list of top newspaper sites’ unique-visitor totals for September. (October numbers for the newspapers won’t be out for a couple weeks.)
New York Times: 20.07 million unique visitors
Washington Post: 12.96 million
USA Today: 11.44 million
LA Times: 10.02 million
Wall Street Journal: 9.05 million
Boston Globe: 8.61 million
San Francisco Chronicle: 5.13 million
New York Post: 4.82 million
Politico: 4.61 million
Chicago Tribune: 4.56 million
New York Daily News: 4.44 million
Dallas Morning News: 3.78 million
Chicago Sun-Times: 3.68 million
FiveThirtyEight: 3.63 million
Houston Chronicle: 3.40 million
Talking Points Memo: 3.12 million
Newsday: 3.05 million
International Herald Tribune: 2.94 million
Washington Times: 2.41 million
Philadelphia Inquirer/Daily News: 2.33 million
Seattle Times: 2.26 million
As they go on to note, it’s not apples to apples because the newspaper #s are for September and ours and 538′s are from October (political sites ramp up, etc.). I would also note that my experience shows that #s from folks like Nielsen and Comscore are really terribly wrong, and in TPM’s case at least consistently underestimating. If thats’ true, this comparison is probably unfair to the newspapers twice over.
BUT STILL.
Comments
[...] bookmarks tagged newspapers How TPM metrics stack up against newspapers. saved by 5 others rkoheel bookmarked on 11/04/08 | [...]
Post a comment
You must be logged in to post a comment.