Andrew Golis

• Advertising – Broadcast TV Retains Marketing Dollars in Hard Times – NYTimes.com
  Turns out people are smart enough to no kill the thing that brings them customers.
  (tags: finance nyt advertising television)
• Digging Into Social Media to Build a Newspaper Audience
  Roughly 40 percent of the traffic arrives at chicagotribune.com when a user types our URL into a browser or goes to a bookmarked page.

  The other 60 percent? That traffic comes via search engines, Web sites, and blogs. On a typical day in early 2008, Google was our No. 1 source of outside traffic, followed by Yahoo! (#2), CareerBuilder (#3), Fark (#10), The New York Times (#20), and Facebook (#47). In all, more than 4,000 sites sent users our way—with 350,000 different clicks.

  (tags: new.media newspaper metrics chicago.tribune nieman)

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