December 9th, 2008
I do interviews (part 2).
Part 2 of my interview with the Niemal Journalism Lab at Harvard. This time, the reporter focuses on TPM’s work in video. (Last time we focused on ad development in DC).
Part 2 of my interview with the Niemal Journalism Lab at Harvard. This time, the reporter focuses on TPM’s work in video. (Last time we focused on ad development in DC).
I take back all the mean things I said! I love you New York Times! Times extra is brilliant, I say, brilliant!
In all seriousness, since we seem to be on their “okayed” link list, it’ll be interesting to see how much traffic they drive when they join the link economy. (The execution still sucks though.)
I’ve argued in the past that going forward, newspapers are going to have to embrace aggregation (linking out to the best content in the world, not just their own) to compete with the likes of Drudge, HuffPo and TPM. They need to not just be a source for news, but a portal to find it.
Today they took a big step by beta-launching Times Extra, a widget that algorythmically generates related stories for their main headlines.
But the execution here is pretty terrible. It’s basically a plug-and-play widget with teensy links in a scroll box. An outside link could never be a headline itself, they’re ghetto-ized to the widget box. They’re auto-generated so they neither augment the core story with new information nor gel with the editorial direction of the headline itself.
Compare this package with the Times, CBS and Fox headlines all telling the same story in different, somewhat contradictory ways:
To this one that uses outside links to fill out the story and create a coherent editorial package:
There’s value to having different takes on a story, but there’s more value in having the Times’ take (with their story, or the story they think gets it best) with other important background and historical information included.
I suspect that their execution will improve as they suck it up and dip more than a toe into the link economy. But this is a good example of the ways in which old media’s failure to succeed online isn’t technical, it’s cultural and conceptual. They still want control and clear differentiation, and they still think of outside content as something that shouldn’t be handled by their editors. If they want to get the hybrid model right, they better drop that fast.
Jack Black as Jesus in “Prop 8 – The Musical” below reminded me of another wonderful Jack Black cameo as a historical figure. Namely, Jack Black as George Washington in the pilot for Awesometown!
One of my favorites from a few years back. Awesometown didn’t get picked up by Fox, but the web show’s popularity did get Andy (Sanberg, of SNL viral video fame), Jorma and Akiva hired by SNL.
And so, so much more (like Neil Patrick Harris):
I did a long interview with the new and excellent NiemanJournalismLab at Harvard on TPM’s business model and our plans for 2009.
Check it out.